Post by account_disabled on Jan 8, 2024 1:35:01 GMT -8
It has been long days of a more than tight count but finally the United States has a new president: Joe Biden . The Democrat emerged victorious after long days with his sights set on Pennsylvania, Arizona, Georgia and other states whose results have been more than expected, due to the huge number of votes by mail that have been carried out in 2020. The city New York and other parts of the country were filled with joy in the streets that celebrated the long-awaited victory of a candidate who the polls showed as the winner for these elections. The truth is that these days of vote counting have gone a long way, if not tell it to the special envoy of La Sexta and Newtral -Emilio Doménech ( @nanisimo )- who has become the star of the live broadcasts during this election day , thanks to his few hours of sleep and his passion for the process, which has kept thousands of people throughout the planet in suspense. They are not the only ones who have learned their lesson this time.
Tom Denford, as reported by Forbes , has learned 5 lessons from Joe Biden's victory that all marketers should know. At MarketingDirecto we wanted to collect them: 1. Joe Biden's calm The truth is that rush is not Email Data good for almost any area of personal and professional life. Marketing should take this into account after years of sprints to reach objectives. It seems that the marketing industry has forgotten the importance of enjoying the process to avoid making mistakes that come with haste. “Too many marketers try to buy success by showing more ads to more people more frequently . They pressure their agencies to buy increasing quantities of digital ads, at increasingly lower unit prices," they point out in Forbes. And this has translated into a deterioration in results and also in the supposed effectiveness of marketing.
It must be taken into account that neither the world's population has multiplied, nor has the time they invest on the Internet or social networks, so the indiscriminate purchase of programmatic advertising to show more and more ads does not make sense today. . On the contrary, it only causes advertising fraud. Therefore, Joe Biden teaches us that although his victory has been slow, counting vote by vote, in the end it has been fruitful. 2. The details The analysis of metrics and results is important but we must not forget the details that are usually relegated to the background and not even the company stops to observe them, rather it is the external agencies that are in charge of taking them into account. The rush mentioned in the previous point means that, if the metrics are good, the client or advertiser does not ask for more details about them. And that is the error of the process. With more details in the data it is actually when you know if a campaign or project has really worked . These details also help to correct errors that could lead to advertising fraud.
Tom Denford, as reported by Forbes , has learned 5 lessons from Joe Biden's victory that all marketers should know. At MarketingDirecto we wanted to collect them: 1. Joe Biden's calm The truth is that rush is not Email Data good for almost any area of personal and professional life. Marketing should take this into account after years of sprints to reach objectives. It seems that the marketing industry has forgotten the importance of enjoying the process to avoid making mistakes that come with haste. “Too many marketers try to buy success by showing more ads to more people more frequently . They pressure their agencies to buy increasing quantities of digital ads, at increasingly lower unit prices," they point out in Forbes. And this has translated into a deterioration in results and also in the supposed effectiveness of marketing.
It must be taken into account that neither the world's population has multiplied, nor has the time they invest on the Internet or social networks, so the indiscriminate purchase of programmatic advertising to show more and more ads does not make sense today. . On the contrary, it only causes advertising fraud. Therefore, Joe Biden teaches us that although his victory has been slow, counting vote by vote, in the end it has been fruitful. 2. The details The analysis of metrics and results is important but we must not forget the details that are usually relegated to the background and not even the company stops to observe them, rather it is the external agencies that are in charge of taking them into account. The rush mentioned in the previous point means that, if the metrics are good, the client or advertiser does not ask for more details about them. And that is the error of the process. With more details in the data it is actually when you know if a campaign or project has really worked . These details also help to correct errors that could lead to advertising fraud.