Post by account_disabled on Jan 7, 2024 21:28:46 GMT -8
The media ecosystem , which experienced its great revolution three decades ago with the beginning of the expansion of the internet, is now experiencing another great change with the proliferation of digital platforms whose consumption has increased during the COVID-19 pandemic and is transforming from the models of business to the way the population relates. The Congress on Communication and Technology, # Comunica2 , which is held online from November 12 to 13, addresses this evolution and the latest trends in Communication 2.0 . “ Communication 2.0 appeared as a trend, as something that seemed like it was going to change the way we communicate; and today we see that, indeed, social networks and digital communication are here to stay. In fact, in the months of confinement, due to the health crisis, society saw the need to communicate in all ways, and technology has been the great savior of personal relationships,” emphasizes Marga Cabrera, co-director of #Comunica2. "In our daily lives, the traditional model of radio and television takes up less and less time and is replaced by our activity on the Internet, from Facebook, Twitter or WhatsApp, where users generate content, to streaming platforms such as Netflix or HBO.
These new consumptions are representing a great change that has implied transformations in the business model of companies, the appearance of new actors, very active in the media field, or new professional Phone Number List figures,” says Carlos Alberto Scolari, professor at the Department of Communication. from the Pompeu Fabra University , one of the experts who have participated in #Comunica2. In the constantly evolving media landscape, new emerging media have emerged. Thus, if in the year 2000 blogs predominated, which today are stabilized and have their space, today new actors are emerging. In recent months, notable emerging media have been short formats such as TikTok or multilateral dialogue tools such as Zoom, which have gained prominence, especially as a result of the pandemic situation. Comunica2, which has taken place at the Gandia Campus (Universitat Politècnica de València) since 2010, has postponed its 10th in-person edition to May 13 and 14, 2021; However, it celebrates its 10th anniversary this year with an academic day on November 12 and with an online event that takes place today , focused on new narrative formats, trends in Social Media and changes in communication. “ The objective of Comunica2 remains the same with which it was born 10 years ago: to learn from professionals and experts in communication and to learn about the latest innovations and trends in digital narratives , and to do so each year we invite representatives from the national and international sphere.
It is a close and familiar congress, so we always select people who are accessible, experts on the topic to be discussed, and good communicators,” says Rebeca Díez, co-director of the Congress. New communication formats Both the treatment of content and narrative formats are undergoing an evolution, as shown by the products made by the RTVE Innovation Laboratory, which have been exhibited by César Peña. “Now we have more technological tools when creating content or doing journalism, and we investigate new narratives with the intention of telling stories in the best way ,” says Peña. Social Media conditions the new formats, as revealed by the investigative series BackUp , on internet crimes, designed vertically for broadcast on Instagram TV, he explains. In the search for innovation, interactive products also stand out, in which the user can choose what to consume and how, based on their interests. An example of this is “A newscast of the future” , which presents a supposed television news program in two versions, a utopian one, which visualizes a world in which sustainable management of the planet has been carried out, and another dystopian one, which presents a darker future. Communication goes far beyond words, as shown by other experiences presented during Comunica2 , such as that of Abdón Alcañiz, art director of the series “La casa de papel” , produced by Vancouver Media, who has been interviewed by Xosé Castro , linguistic supervisor of digital platforms, in a session in which the press manager of the television production company Vancouver Media, Sara Solomando, also participated.
These new consumptions are representing a great change that has implied transformations in the business model of companies, the appearance of new actors, very active in the media field, or new professional Phone Number List figures,” says Carlos Alberto Scolari, professor at the Department of Communication. from the Pompeu Fabra University , one of the experts who have participated in #Comunica2. In the constantly evolving media landscape, new emerging media have emerged. Thus, if in the year 2000 blogs predominated, which today are stabilized and have their space, today new actors are emerging. In recent months, notable emerging media have been short formats such as TikTok or multilateral dialogue tools such as Zoom, which have gained prominence, especially as a result of the pandemic situation. Comunica2, which has taken place at the Gandia Campus (Universitat Politècnica de València) since 2010, has postponed its 10th in-person edition to May 13 and 14, 2021; However, it celebrates its 10th anniversary this year with an academic day on November 12 and with an online event that takes place today , focused on new narrative formats, trends in Social Media and changes in communication. “ The objective of Comunica2 remains the same with which it was born 10 years ago: to learn from professionals and experts in communication and to learn about the latest innovations and trends in digital narratives , and to do so each year we invite representatives from the national and international sphere.
It is a close and familiar congress, so we always select people who are accessible, experts on the topic to be discussed, and good communicators,” says Rebeca Díez, co-director of the Congress. New communication formats Both the treatment of content and narrative formats are undergoing an evolution, as shown by the products made by the RTVE Innovation Laboratory, which have been exhibited by César Peña. “Now we have more technological tools when creating content or doing journalism, and we investigate new narratives with the intention of telling stories in the best way ,” says Peña. Social Media conditions the new formats, as revealed by the investigative series BackUp , on internet crimes, designed vertically for broadcast on Instagram TV, he explains. In the search for innovation, interactive products also stand out, in which the user can choose what to consume and how, based on their interests. An example of this is “A newscast of the future” , which presents a supposed television news program in two versions, a utopian one, which visualizes a world in which sustainable management of the planet has been carried out, and another dystopian one, which presents a darker future. Communication goes far beyond words, as shown by other experiences presented during Comunica2 , such as that of Abdón Alcañiz, art director of the series “La casa de papel” , produced by Vancouver Media, who has been interviewed by Xosé Castro , linguistic supervisor of digital platforms, in a session in which the press manager of the television production company Vancouver Media, Sara Solomando, also participated.